KGI
Contact Us
Business Queries:
Info@kgime.com

Dubai
Production City, Makateb 2, G01,02,03 P.O.Box 503456
+971 4 587 7114

London
19 Goldsmith Avenue, London W3 6HR
+44 73 4273 4386

Riyadh
King Abdul Aziz Road, Allure Medical Center, 2nd Floor, Office 10
+966 54 598 5113
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Rainbow

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Establish a cohesive brand presence for Rainbow Milk across all social media platforms, focusing on educating the audience about the brand, its products, and services. The goal is to promote the entire product line, maximize reach within the target audience (Arabs in the Middle East), and enhance localized content for effective engagement. The overarching aim is to encourage positive online interactions, build a thriving online community, and strategically promote programs and services through a combination of paid marketing and relevant content. Additionally, the strategy should drive sales and generate leads via both online and offline campaigns.

Challenge

The journey to establish a cohesive brand presence for Rainbow Milk posed several challenges that required strategic navigation. Building brand awareness and promoting the product line on social media platforms demanded innovative content creation and an in-depth understanding of the target audience. The localization of content for Arabs in the Middle East required cultural sensitivity and nuanced strategies. Moreover, coordinating online and on-ground campaigns aligned with significant regional events such as Ramadan, UAE National Day, and Back to School presented logistical challenges. Crafting over 50 recipes with Rainbow Milk and ensuring a consistent reach of over 2 million for each recipe required continuous creativity and adaptability. Overcoming these challenges was pivotal in successfully positioning Rainbow Milk as a top-of-mind brand through engaging content and a vibrant online community.

The Result

Over the past 5 years, KGI has systematically enhanced Rainbow Milk’s brand and offerings in distinct phases. Initially, the focus was on elevating brand presence through social media, emphasizing the product USPs with engaging content like recipes, ideas, tips, and trending videos. Aligned with the theme “Add Magic to your Home Cooking,” the strategy showcased Rainbow Milk’s diverse product range, establishing a consistent visual identity. Targeted campaigns were executed online and, on the ground, coinciding with significant dates in the region like Ramadan, UAE National Day, Mother’s Day, and Back to School. In the subsequent phase, KGI concentrated on building a strong online and on-ground Rainbow community. This involved creating consistent social media creatives to stay current with online trends and a modern rebranding of the packaging through mouthwatering food photography. KGI played a pivotal role in crafting Ramadan-specific recipe booklets, featuring the most searched recipes in the GCC. The content development for Ramadan encompassed key visuals and well-known recipe videos, strategically positioning Rainbow Milk as a top-of-mind brand through relevant, trendy content and the nurturing of a vibrant online community. Notably, KGI has created over 50 recipes with Rainbow and achieved a remarkable visibility, of over 2 million reach per recipe.