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President

Services: Social Media Management, Digital Marketing & Content Creation

Brief

President Butter, a renowned brand, sought to enhance its brand presence through compelling visual content. They partnered with KGI to develop a strategic approach for building brand assets, focusing on recipe videos, food photography, and showcasing product usage through innovative recipes and seasonal content.

Challenge

President Butter faced the challenge of establishing a visually cohesive brand identity across platforms, maintaining consistency while adapting to seasonal variations. Crafting engaging recipe videos that not only showcased the product but also resonated with diverse culinary interests was another hurdle. The brand needed to stay relevant throughout the year, aligning its content strategy with seasonal trends and festivities.

The Result

A meticulously crafted visual branding strategy resulted in enhanced brand recognition. The introduction of high-quality recipe videos and captivating food photography led to increased engagement, attracting a broader audience and fostering brand loyalty. Innovative recipes not only showcased the product’s versatility but also encouraged consumers to experiment in their kitchens. The implementation of a seasonal content calendar ensured sustained relevance, reflecting positively on the brand’s adaptability and resonating well with the target audience.