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Perfetto Pasta

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Perfetto, a prominent Saudi brand, partnered with KGI to strengthen its brand identity and expand its reach into the UAE market in 2021. KGI’s role encompassed the development of a comprehensive brand book, creation of visual assets, and crafting a dynamic social media strategy. This included engaging content such as recipe videos and food photography, showcasing the product’s versatility through innovative recipes and seasonal content. Additionally, KGI orchestrated a strategic product launch in the UAE, involving landmark product shoots, digital marketing campaigns to maximize awareness, and an online launch competition with enticing giveaways

Challenge

The challenges for Perfetto and KGI included establishing a consistent brand identity that could resonate across borders. Crafting visually appealing and culturally relevant content for the diverse UAE market posed another challenge. The coordination of product shoots at various landmarks demanded meticulous planning, and launching in a new market required a targeted digital marketing approach for optimal reach and awareness.

The Result

Through the collaboration with KGI, Perfetto successfully addressed these challenges. The development of a comprehensive brand book and visual assets ensured a unified and recognizable brand identity. Engaging social media content, including recipe videos and food photography, effectively showcased the product’s versatility, resonating well with the target audience. The strategic launch in the UAE, marked by landmark product shoots and a robust digital marketing campaign, resulted in heightened brand awareness and expanded market presence. The online launch competition and giveaways further fueled audience engagement and loyalty, contributing to Perfetto’s successful entry and growth in the UAE market.