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On the Wood

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Addressing the challenges of low brand awareness and increasing online orders, On The Wood, a Lebanese and Italian restaurant chain in the UAE, required a strategic content approach to stand out in the competitive market. Traditional marketing methods fell short in achieving desired brand recognition and revenue growth amidst intense competition and evolving consumer behavior.

Challenge

On The Wood faced the hurdle of establishing itself amidst low brand recognition and fierce competition in the UAE dining scene. Conventional marketing tactics failed to yield significant results in increasing brand equity and driving online orders. Additionally, the shift towards online platforms emphasized the need for a distinct digital presence and compelling content strategy to capture consumer attention and drive engagement.

The Result

By adopting a effective content strategy, On The Wood differentiated itself in the digital landscape while remaining authentic to its brand ethos. Through curated social media content and targeted promotions, the restaurant succeeded in elevating brand awareness and stimulating online orders. Emphasizing its unique fusion of Lebanese and Italian cuisines, coupled with enticing visuals showcasing its ambiance, On The Wood effectively engaged customers and converted interest into action. This curated content approach not only bolstered On The Wood’s presence in the UAE dining market but also contributed to sustained growth, franchise enquiries and increased online orders across its branches.