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Marinda

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Our team undertook the challenge of launching Mirinda Plus, a new and innovative variant of the popular soft drink, in the Egyptian market. The goal was to introduce this unique product to consumers, emphasizing its distinct features and benefits while creating a buzz through an effective marketing strategy.

Challenge

Launching Mirinda Plus in the Egyptian market presented a formidable challenge due to the intense competition within the saturated soft drink industry. With numerous established brands vying for consumer attention, the task at hand was to differentiate Mirinda Plus in a way that would captivate the audience. A crucial aspect of this endeavor was to build consumer awareness about the new variant, emphasizing its unique qualities and distinguishing it from the existing Mirinda range. Additionally, recognizing the significance of cultural relevance, our marketing approach was meticulously tailored to align with Egyptian cultural nuances.

The Result

The development of visually striking and culturally relevant creatives played a pivotal role in capturing the attention of the target audience, establishing a memorable brand image that stood out amidst the market saturation. Complementing this, an engaging video storyboard design effectively communicated the unique features of Mirinda Plus, crafting a narrative that resonated with consumers on a deeper level. The strategic deployment of a comprehensive digital marketing launch plan, encompassing social media, influencers, and targeted advertisements, ensured widespread exposure and engagement.