Lacnor is embarking on a dynamic collaborative Ramadan campaign alongside Oasis, with a core objective of intertwining sustainability and health under the resonant theme “Sustainability Meets Health.” In response to the evolving global trend of conscientious consumer choices, Lacnor aims to reinforce its commitment to both environmental stewardship and consumer well-being. The envisioned campaign calls for a creative activation that seamlessly spans Lacnor and Oasis brands, promoting products and experiences that encapsulate the dual benefits of health and sustainability. Key trend drivers, including Social Responsibility, The Fragile Planet, and a holistic approach to health, will be integral to the campaign’s narrative. As part of the proposed campaign idea, a series of green initiatives, both on-ground and digitally amplified, will invite consumers to engage with sustainability-focused challenges, offering them the chance to win enticing awards such as a Tesla Car (subject to final approval) and other eco-friendly prizes. Additionally, the campaign explores the distribution of sustainable bags with purchases at partnering stores. The overall approach remains flexible, with components executed in-store, outdoors, and digitally, contingent on health guidelines provided by authorities. For consumers, participating in the Lacnor & Oasis Ramadan Campaign signifies a meaningful contribution to community, environment, and personal well-being, coupled with the festive allure of winning sustainable awards. Functionally, Lacnor & Oasis present consumers with wholesome and environmentally conscious options, promoting responsible choices for a healthier planet. This campaign is rooted in the tangible efforts of Oasis to reduce plastic usage and Lacnor’s commitment to sourcing natural ingredients sustainably, utilizing eco-friendly packaging to preserve forests.