KGI
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+966 54 598 5113
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Labella

Services: Social Media Management, Digital Marketing & Content Creation

Brief

Labella Jewellery, situated prominently at Dubai Mall, grapples with challenges like a weak social media presence in the UAE, insufficient awareness about their Dubai stores, and limited overall marketing activities. Our objective is to devise a comprehensive marketing strategy that not only bolsters Labella’s brand visibility but also establishes it as a premier luxury Jewellery destination. Our proposed solutions encompass the creation of premium brand content for effective competition, the establishment of a robust social media presence across platforms, education of the audience about the brand and its offerings, promotion of all jewelry designs, and maximizing reach within the target audience. We aim to cultivate a vibrant online community, implement paid marketing for heightened visibility, encourage positive online engagement, and strategically drive sales and generate leads through a balanced mix of online and offline campaigns. This tailored strategy aims to elevate Labella Jewellery’s market standing, leveraging its prime location and presenting its collections with sophistication and allure.

Challenge

Revamping Labella Jewellery’s marketing strategy involved overcoming challenges in multiple areas. Addressing a weak social media presence in the UAE and insufficient awareness about their Dubai stores demanded a comprehensive approach to brand visibility. Crafting premium brand content for effective competition required a deep understanding of the luxury market and sophisticated aesthetics. Building an active online and on-ground Labella community involved continuous adaptation to online trends and the introduction of newer jewelry collections. Integrating social media content with the website and other e-commerce platforms, coupled with the creation of seasonal campaigns, presented challenges in maintaining brand consistency and generating buzz. Successfully navigating through these challenges played a crucial role in elevating Labella Jewellery’s market standing and fostering a strong online community.

The Result

KGI implemented a comprehensive approach to enhance Labella’s brand presence and cultivate a thriving online community as outlined in the strategic marketing brief provided. In Phase 1, we focused on establishing a strong brand presence on Labella’s social media platforms by introducing their services and products with key messages, showcasing Jewellery through stylized product images, high-end fashion shoots, and videos. We informed the audience about the diverse product range, maintained brand consistency through visuals to create a premium and rich identity, and executed targeted online and on-ground campaigns. Moving to Phase 2, our strategy centered on building an active online and on-ground Labella community. We curated consistent social media creatives to stay updated with online trends, and introduced newer Jewellery collections, generating excitement and engagement within the community. In Phase 3, our focus shifted to promoting the brand through online campaigns. We seamlessly integrated social media content with the website and other ecommerce platforms, creating seasonal campaigns such as Ramadan-themed promotions to resonate with the audience and generate buzz. Additionally, we implemented lead generation through subscription campaigns. This multifaceted approach aimed to not only elevate Labella’s brand identity but also foster a strong and engaged community while aligning with the outlined strategic marketing objectives.