KGI
Contact Us
Business Queries:
Info@kgime.com

Dubai
Production City, Makateb 2, G01,02,03 P.O.Box 503456
+971 4 587 7114

London
19 Goldsmith Avenue, London W3 6HR
+44 73 4273 4386

Riyadh
King Abdul Aziz Road, Allure Medical Center, 2nd Floor, Office 10
+966 54 598 5113
© Kalimat Group International, 2024. All Rights Reserved.
Hershey's

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Our team took on the challenge of crafting a comprehensive content strategy for Hershey’s Chocolate Chips and Chocolate, aiming to enhance brand visibility, engage the target audience, and showcase the versatility of Hershey’s products in various culinary applications. The project involved designing and developing assets such as social media creatives, video storyboard designs, communication plans, recipe videos, and visually appealing product food photography to create enticing visuals.

Challenge

Crafting a comprehensive content strategy for Hershey’s Chocolate Chips and Chocolate presented a set of intricate challenges. Addressing the diverse content needs of a brand of such stature required finesse, especially in showcasing the quality of the chocolate while demonstrating its adaptability in various recipes. Maintaining visual consistency across a range of content types, from social media creatives to recipe videos, posed a challenge to ensure a cohesive and recognizable brand identity. Additionally, formulating an engagement strategy that not only attracted attention but also actively engaged the audience demanded a nuanced understanding of the target demographic and their preferences.

The Result

Our strategic approach to the content strategy for Hershey’s yielded remarkable results. Visually compelling social media creatives not only captured the essence of Hershey’s Chocolate but also fostered engagement and interest among the audience. The engaging video storyboard design seamlessly communicated the versatility of Hershey’s Chocolate Chips and Chocolate, enhancing brand perception and encouraging user interaction. Implementation of strategic communication plans proved effective in conveying key brand messages, solidifying Hershey’s position as a preferred choice for chocolate enthusiasts. The production of recipe videos and product usage demonstrations showcased the diverse ways in which Hershey’s products could be incorporated into culinary creations, inspiring and educating the audience. The appetizing food photography elevated the visual appeal of Hershey’s products, creating a visually cohesive and tempting representation across various platforms.