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Hanaa Oats

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Hanaa Oats sought to build a stronger presence on social media by engaging its target audience with relevant, seasonal, and product-centered content. The challenge was to increase brand awareness, drive engagement, and connect with consumers in meaningful ways through both functional and emotional messaging, focusing on mothers and families.

Challenge

The key challenge for Hanaa Oats was to increase consumer engagement and awareness in a competitive market in KSA. The goal was to create content that would resonate with health-conscious consumers while emphasizing the versatility of Hanaa Oats products. We needed to generate excitement around Hanaa Oats, particularly during seasonal moments such as Mother’s Day and Ramadan, when family meals and wholesome eating habits are top of mind.

To tackle this challenge, our strategy revolved around creating a diverse range of content that highlighted the many uses of Hanaa Oats. The content was divided into three main pillars:

Recipe Development and Visual Content: We crafted a series of engaging recipes featuring Hanaa Oats as the star ingredient, focusing on healthy and easy-to-make meals. These recipes were accompanied by a professional photoshoot to showcase the products in an aspirational and relatable setting, appealing to both moms and food enthusiasts.

Seasonal Campaigns: For Mother’s Day, we created heartwarming content centered on the role of mothers in promoting healthy lifestyles, tying it back to the use of Hanaa Oats in family meals. During Ramadan, we focused on the versatility of Hanaa Oats in suhoor and iftar meals, offering healthy options for consumers observing the holy month.

Product-Centric Promotion: Each piece of content subtly promoted Hanaa Oats, emphasizing the nutritional benefits and ease of use. The messaging was kept light and family-oriented, with a focus on the oats as an essential ingredient for health-conscious meals.

The Result

The social media campaign for Hanaa Oats saw significant success:

Increased Engagement: Engagement on Hanaa Oats’ social platforms grew by 35%, with recipe posts and seasonal content receiving the highest levels of interaction.

Higher Brand Awareness: The campaign resulted in a 28% increase in followers over the three-month period, with Ramadan content contributing the most to this growth.

Recipe Success: Recipes featuring Hanaa Oats were shared widely across social platforms, contributing to increased brand visibility and interaction, particularly during the Ramadan season.

Stronger Brand Affinity: Feedback from consumers highlighted a deeper connection with the brand, with mothers expressing appreciation for the healthy, easy-to-make recipes.