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Flynas

Services: Stand Design and Production & Event Management

The Brief

Flynas, the Saudi Airline, has tasked KGI with orchestrating a comprehensive stand design and production, as well as event management project in the Kingdom of Saudi Arabia (KSA). The brief emphasizes the need to create an immersive and memorable experience that showcases Flynas’ brand identity, services, and commitment to excellence. With a focus on engaging both current and prospective customers, the project aims to leave a lasting impression at key events and exhibitions in the KSA. Additionally, the brief underscored the importance of seamless event management to ensure the successful execution of Flynas’ presence at these high-profile gatherings.

Challenge

The primary challenge in executing this project lied in navigating the logistical complexities of stand design, production, and event management in the KSA. From securing prime locations at prestigious events to adhering to local regulations and cultural sensitivities, the team must overcome numerous hurdles to ensure Flynas’ presence is both impactful and respectful. Furthermore, with stiff competition in the airline industry, the challenge was to create a stand design that not only attracts attention but also effectively communicates Flynas’ unique value proposition amidst a sea of competing brands. Additionally, coordinating various aspects of event management, such as ideation, scheduling, staffing, and customer engagement activities, presents a logistical challenge that requires meticulous planning and execution.

The Result

Flynas’ stand design and production, along with event management project, achieved remarkable success in the KSA. The immersive and visually captivating stand design effectively showcased Flynas’ brand identity and offerings, garnering significant attention and foot traffic at key events and exhibitions. The strategic event management ensured that Flynas’ presence was flawlessly executed, leaving a lasting impression on attendees and fostering positive brand associations. Moreover, the project’s success extended beyond mere visibility, resulting in increased brand recognition, customer engagement, and ultimately, driving growth and loyalty for Flynas in the competitive Saudi Arabian market. Overall, the project served as a testament to the team’s expertise in creating memorable brand experiences and executing flawless event management strategies in the KSA.