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Diet Center

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Diet Centre in Saudi has engaged with KGI to oversee their comprehensive social media marketing, content creation, and digital marketing initiatives. The primary objective is to establish and uphold a consistent and compelling brand presence across all social media platforms. Our focus will extend to educating the audience about the brand, its products, services, and diverse food programs tailored to meet various lifestyle requirements. Key requirements include ensuring a uniform and recognizable brand presence, developing a monthly content plan, and executing strategies to promote Diet Centre’s offerings. KGI will be responsible for the monthly promotion of the locations of Diet Centre shops and clinics, maximizing reach within the target audience, fostering positive online interactions, and actively contributing to building a robust online community. Additionally, our role involves implementing paid marketing strategies to enhance program and service visibility, creating and sharing relevant content on social media and other platforms, and collaborating on online and offline campaigns aimed at boosting sales and generating leads. This collaboration underscores KGI’s commitment to managing Diet Centre’s social media marketing, content creation, and digital marketing initiatives with a holistic approach.

Challenge

Managing Diet Centre’s comprehensive social media marketing and digital initiatives came with its own set of challenges. Establishing and upholding a consistent brand presence across various platforms demanded strategic planning and execution. Monthly promotions of Diet Centre’s locations and clinics required a dynamic approach to maximize reach within the target audience. Fostering a positive online community involved overcoming the intricacies of influencer collaborations and real customer testimonials. Implementing paid marketing strategies for program and service visibility required a judicious allocation of resources. Furthermore, the collaboration aimed at boosting sales and generating leads through a mix of online and offline campaigns presented the challenge of seamless integration. Overcoming these challenges has been instrumental in Diet Centre’s sustained success and positive online presence.

The Result

Since 2020, KGI has played a pivotal role in executing highly successful marketing strategies for Diet Centre, resulting in significant advancements in brand presence and community building on social media. Our proactive approach involved crafting engaging content aligned with monthly objectives, employing Paid Marketing and Social Media Boosting to achieve remarkable outcomes. By strategically segmenting content, we educated the audience about Diet Centre’s services, informed them about diverse programs and products, and highlighted availability across KSA’s shops and clinics. Building on this success, we fostered a thriving online community through collaboration with influencers and real customers. This included the creation of impactful influencer content, showcasing real customer testimonials, and implementing systematic social media management by our dedicated KGI team. The consistent response rate, along with the effective handling of feedback and suggestions by our customer service team, has further solidified Diet Centre’s positive online presence. As a culmination of our efforts, we launched promotional campaigns that capitalized on the established brand identity and online community. These campaigns, involving collaborations with other brands/channels, integration with various platforms, and strategic lead generation through subscription campaigns, have significantly contributed to Diet Centre’s sustained success. Our ongoing strategic marketing services continue to drive tangible results, reinforcing Diet Centre’s market position and ensuring its continued growth and success.