As a startup, Minus18 faced several challenges. The first was building brand awareness in an already competitive market filled with established players. Additionally, creating a unique and compelling online identity that reflected the brand’s mission of spreading joy was crucial. The company also needed to develop content that captured the essence of this mission while engaging a diverse audience through various social media platforms.

Website Development: KGI designed and developed an appealing, user-friendly website that accurately reflected Minus18’s brand identity. The site included integrated e-commerce functionality to facilitate online orders, providing customers with a seamless shopping experience. High-quality visuals and engaging copy were used to showcase the delightful ice cream flavors and the brand’s ethos.

Content Creation: The content strategy focused on crafting compelling brand stories that highlighted founder Yasmina Rizk’s journey and her belief in the magical power of ice cream to bring happiness. The content produced included high-quality images and videos that not only showcased the product but also conveyed the brand’s joyful mission. The stories aimed to connect with the audience on an emotional level, creating a deeper brand connection.

Social Media Assets: KGI created eye-catching social media assets tailored to various platforms such as Instagram, Facebook, and TikTok. These included images, videos, and infographics designed to capture the attention of the target audience. A content calendar was developed to ensure consistent and strategic posting, maintaining engagement and brand presence across all channels.

Digital Marketing Strategies: Targeted ad campaigns were implemented to reach a wider audience and drive traffic to the website. KGI utilized influencer partnerships to enhance brand credibility and extend reach. Additionally, user-generated content was leveraged to build community trust and authenticity. The campaigns were designed to be interactive and engaging, encouraging followers to participate and share their experiences with the brand.

Social Media Planning and Execution: Engaging with followers through interactive posts, contests, and giveaways was a key component of the strategy. These activities helped foster a sense of community and encouraged active participation from the audience. KGI closely monitored social media trends, adapting strategies as needed to maintain relevance and engagement. The goal was to create a vibrant and engaged social media community that resonated with the brand’s joyful mission.