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Barakat

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Our team took on the exciting challenge of launching Barakat’s 100% Fresh Orange Juice, a product designed to redefine the juice market with its commitment to pure freshness. The objective was to create a compelling marketing strategy, including the development of creative assets, video storyboards, and a comprehensive digital marketing plan, all centered around a core messaging emphasizing the product’s natural freshness. To enhance engagement, we introduced the hashtag #Borange to amplify the brand’s presence on social media platforms.

Challenge

Launching Barakat’s 100% Fresh Orange Juice presented multifaceted challenges. Foremost was the task of differentiating the product in a crowded juice market by effectively communicating its commitment to unparalleled freshness. Crafting a digital marketing launch plan posed its own complexity, requiring careful navigation through various online channels to establish a genuine connection with the target audience. The introduction of the hashtag #Borange, while promising for brand engagement, required strategic planning to ensure widespread adoption and resonance among consumers.

The Result

Our strategic approach bore fruit as the launch unfolded with resounding success. Visually striking launch creatives effectively conveyed the natural freshness of Barakat’s 100% Orange Juice, creating a compelling visual identity. The video storyboard seamlessly translated the core messaging, bringing the product’s freshness to life and establishing a narrative that resonated deeply with consumers. The execution of a comprehensive digital marketing plan, incorporating social media, influencers, and targeted communication, not only reached but engaged the target audience effectively. The hashtag #Borange experienced remarkable success, garnering widespread adoption on social media, fostering user-generated content, and building a vibrant community around the brand. As a result, Barakat’s 100% Fresh Orange Juice not only swiftly gained acceptance but also carved a distinct space in the market, contributing to increased brand visibility and consumer preference.