KGI
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Al Rawabi

Services: Social Media Management, Digital Marketing & Content Creation

The Brief

Al Rawabi’s website management required comprehensive attention to resolve existing SEO issues, elevate its online presence, and actively engage with the target audience. The primary goal is to increase web traffic through a multifaceted approach, with key performance indicators guiding actionable recommendations for continuous optimization.

Challenge

Despite the successful outcomes achieved in optimizing Al Rawabi’s website and increasing web traffic, the project encountered its fair share of challenges. One of the primary hurdles was addressing existing SEO issues, which required a meticulous and strategic approach. Navigating through the multifaceted landscape of on-page and off-page strategies posed a challenge, demanding thorough analysis and implementation. Additionally, crafting engaging content, such as SEO-friendly articles and recipe videos, while aligning with Al Rawabi’s audience and industry, presented its own set of challenges. The coordination of promotions across various social media channels and maintaining a consistent posting schedule demanded careful planning. Despite these challenges, the project’s success in achieving a remarkable 50% increase in web traffic within the first 3 months speaks to the effectiveness of the solutions employed.

The Result

KGI successfully managed Al Rawabi’s website by addressing crucial SEO issues and implementing a holistic strategy to increase web traffic and engage the target audience. We began by identifying and resolving existing SEO issues on the website, incorporating both on-page and off-page strategies to enhance search engine rankings. Additionally, we developed and published SEO-friendly articles tailored to Al Rawabi’s audience and industry, while also creating captivating recipe videos for both the website and various social media platforms. Our comprehensive approach included promoting these articles and videos across relevant social media channels and ensuring a consistent posting schedule to maximize audience reach and maintain engagement. To further amplify our content, we strategically utilized YouTube as a key platform, implementing SEO optimization techniques, tags, and thumbnails to enhance visibility. As a result of our efforts, the implemented steps led to a remarkable achievement – an overall increase in web traffic by 50% within the first 3 months. Throughout the process, we incorporated analytics tools to track website traffic, social media engagement, and YouTube performance. Regular reports were provided, offering valuable insights and actionable recommendations for ongoing improvement.